December mock revision and preparation - Paper 2

Your December mock exam is a great opportunity to practice a full 90-minute exam and revise some of the CSPs we have studied so far. 

Your December exam will be one full Paper 2 (Television and Online, Social and Participatory Media). Below is a full guide to what you need to revise for each section of the exam.   

Know your exam

One of the most important aspects of preparing for examinations is knowing exactly what topics could come up and where. For your December exam, this is what will come up:

December mock exam - Tuesday 16th December

Section A: Television

• Short extract from either Doctor Who – An Unearthly Child (1963) or His Dark Materials – The City of Magpies (2020).
• The extract will be shown twice and you can make notes. There will then be three questions on the extract (2 marks, 8 marks, 12 marks).
• The final question is a 20-mark essay on BOTH of your TV Close-Study Products.
• The TV index with links to all original blogposts is here.

Section B: Online, Social and Participatory Media

• Short 2-mark question on media terminology.
• Two 20-mark essays on Online, Social and Participatory Media - celebrities/influencers Marcus Rashford and Kim Kardashian. 
• This is what we're studying now and these posts can be found on the main Year 2 Media blog. For example, OSP Language and Representation is here.

Your real Paper 2 in the summer may have questions on Newspapers in Section B. However, these will not appear in your December mock exam as we have not studied the topic yet.

How to revise

Revision is a very personal thing and everyone has different techniques. Personally, I strongly recommend using flash cards (they are often called record cards if you are trying to buy them online or in WHSmiths). The simple act of distilling topics into a few key words or phrases to put on the card will seriously help in remembering the key information in the final exams. I have spare flash cards in DF07 if you'd like some. Media students in the past have created three sets of revision cards:

• Media terminology
• Media theory
• CSPs

The two topics you need to focus on particularly in December are:

• Television
• OSP - Influencers, Rashford and Kardashian

Good luck with your revision and give this mock exam your best shot!

Due date on Satchel One

Preliminary Exercise Feedback and Learner Response

The preliminary exercise is a brilliant opportunity to learn the basics of filmmaking/print before creating your actual coursework project.

You now need to create a blogpost called 'Preliminary exercise learner response' and complete the following tasks as your feedback and learner response:

1) Type up your teacher's feedback in full. If you've received your feedback via email, you can simply cut and paste it from the email into your blog.

2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write two WWW bullet points (What Went Well) and two Next Step bullet points for your preliminary exercise. 

3) What have you learned from the preliminary exercise that will help you in the actual coursework project? List three things you have learned or will do differently as a result of this exercise. You may want to comment on organisation, actors, filming, editing or something else entirely but be specific.

Coursework: Statement of Intent

The first 10 marks of our coursework are for a written Statement of Intent.

This is simply a Word or Google Document in which we write what we are planning to make for our coursework. Your completed summer project will give you most of the information you need for this - particularly the planning section - but you may have changed or developed your idea since the summer. Your preliminary exercise learner response may also help you consider what you plan to create for your real coursework production.

Our coursework brief for 2026 can be found here - remember you need to choose either video or print adverts.

The Statement of Intent word count is 300 words - you can go slightly above this if you want to but you need to keep it close to 300.

This Statement of Intent guidance will help you if you're not sure what to write - you'll need your Greenford Google login to access it. The most important thing is that you cover media language, representations and the target audience in your Statement of Intent. 

Another tip is that you can use subheadings and bullet points in your Statement of Intent - it doesn't need to all be in paragraphs. In fact, bullet points are very useful for keeping the word count down. 

Finally, here is an example statement of intent from a previous year - note this was a different brief but the layout and use of media terminology and theory may help you. 

Here's the Statement of Intent mark scheme: 

Statement of Intent: task

1) Write your Statement of Intent on a Word or Google Doc - word count 300 words. Use this Statement of Intent guidance document to help you.

Submit your Statement of Intent to your teacher by emailing them the Word or Google Document. 

Due date: on Satchel One

Year 11 Paper 1 baseline assessment: Learner response

The Paper 1 baseline assessment was a great opportunity to revise some of the content from last year and develop our exam technique. 

Every time we do a paper like this it helps us to learn how the questions are structured, how to answer social and cultural context questions and how to manage our time.

We now need to complete a learner response to the assessment to help reflect on what we are learning and how we can improve our exam technique. You may find reading the mark scheme useful for reflecting on these exams - you'll need your Greenford Google login to access these documents:

• Year 11 assessment - Paper 1 mark scheme

Year 11 Paper 1 assessment: Learner Response

Create a blogpost called 'Paper 1 baseline assessment learner response'.

1) Type up your feedback:

a. What Mark and Grade did you get?

b. What targets were you given for the longer written questions?

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

If you don't finish this LR in the lesson your papers are returned, complete for homework - due date on Satchel One

Accountability Check: Coursework Checklist

As we all know by now, the 2025/26 Media Studies coursework deadlines are fast approaching and it is therefore incredibly important that we stay on top of everything that we ned to accomplish in time for deadline day.

Below you will find two checklist tables; one for print and one for video.

Task: On a new blogpost titled 'Coursework Checklist', you are to copy over the table that applies to you and your coursework selection before changing the colours of the corresponding boxes to show which tasks you have made progress on, and which you are still yet to begin/complete.

To keep things simple, we'll stick to the obvious colour choices to represent how far along we are on each item:

Completed = Green

In Progress/Partially Done = Orange

Not Started Yet = Red

Print Table:

Item	Progress
Statement of Intent (Max. 300 Words)
Front Cover
Title for the Magazine w/ Original Masthead Design
Selling Line
Cover Price
Dateline
Main Original Cover Image
Min. Four Cover Lines
Double Page Spread
Headline
Standfirst
Subheadings
Original Article (350-400 Words) that Links to Headline
Main Original Image (Different to Cover Image)
Min. Three Smaller Original Images

Music Video Table:

Item	Progress
Statement of Intent (Max. 300 Words)
Min. Two Filming Locations
A Clear Narrative/Story
Min. Two Characters (Including a Protagonist)
Variety of Camera Shots, Angles and Movements
Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).
Non-diegetic sound (which must include but is not restricted to music).
Use of narrative codes and media language to attract and engage the audience.
Editing of the footage, soundtrack and dialogue to establish meaning.
Use of titles and/or graphics to reinforce the message of the video.

Your teachers will be reminding you to update this whenever necessary, but a big part of this checklist is keeping you accountable for the progress or lack thereof that you are making on your own coursework.

Year 11 Media Assessment: Revision and Preparation

Year 11 assessment week is coming up before the next set of interims. As we're focused on coursework currently, we are going to give you a mini-Paper 1 assessment to help revise content from last year.

Your assessment will be similar to the exam you did at the end of last year but this time will focus on Paper 1. Your exact date will depend on the timetable as these assessments are in-class. Your Media teacher will be able to tell you when your assessment will run.  

Below is a full guide to what you need to revise for this assessment.   

Know your exams

One of the most important aspects of preparing for examinations is knowing exactly what topics could come up in each exam. For your Paper 1 assessment, this is what might come up:

Paper 1

Paper 1 Section A: Language and Representation

• Unseen text: advert, social media screengrab or music promotion of some kind. Multiple choice questions plus media language analysis (12 marks). 
• Advertising & Marketing: OMO advert, Galaxy Audrey Hepburn advert and the NHS Represent blood donation campaign. 
• Magazines: Tatler and Heat.

Paper 1 Section B: Audience and Industry

• Media Industries / Audience questions - media terminology / theory / regulation etc. (2 marks).
• Film Industry: Black Widow and I, Daniel Blake. 
• Music Video: BLACKPINK - How You Like That and Arctic Monkeys - I Bet You Look Good On The Dancefloor.
• Radio: Launch of BBC Radio 1 - Tony Blackburn, Kiss FM Breakfast with Jordan and Perri.

Your real Paper 1 exam will also contain a 20-mark essay on either Film, Radio, Music Video, Newspapers or Videogames/Online, Social and Participatory Media but this will not be part of this assessment as it is only half the full exam. 

Paper 2

You will not be taking Paper 2 as part of this assessment but we will take on a full 90-minute Paper 2 as part of the December mock exams. More details on that nearer the time!  

How to revise

Revision is a very personal thing and everyone has different techniques. Personally, I strongly recommend using flash cards (they are often called record cards if you are trying to buy them online or in WHSmiths). The simple act of distilling topics into a few key words or phrases to put on the card will seriously help in remembering the key information in the final exams. We recommend having three sections to your revision cards:

1. Media terminology and key words
2. Media theories
3. CSPs

I have spare flash cards in DF07 if you'd like some.  

Good luck with your revision and give this assessment your best shot!

Coursework: Preliminary Exercise 2025 - Print

The first aspect of your GCSE Media Studies coursework is a preliminary exercise that introduces the basics of writing, photography and editing.

This is a brilliant opportunity to get to know the technical skills you will need to excel in your coursework. You may even create a piece of print media that you can end up using as part of your actual coursework!

Preliminary exercise: Celebrity Gossip Magazine
Your preliminary exercise involves creating and editing a front cover and single page spread - similar to your coursework. The magazine needs to be appropriate to the print brief we have been given in terms of content and target audience. 

The magazine must include:

Front cover: Title for the magazine and original masthead design; Selling line; Cover price; Dateline; Main original cover image; At least four cover lines.

Single page spread: Headline, standfirst and subheadings; Original story for single page feature

(approx. 350–400 words) that links to one of the cover lines on the front cover; Main original image (different from that used on the front cover) plus at least three smaller original images.

Both: Clear brand and house style for the magazine, including use of images, colour palette and

fonts.

Key writing and editing skills

Watch this great introduction to article writing - it covers the basics of the creative process:

Magazine examples

Here's a reminder of some magazines you can use as inspiration for your preliminary exercise:

Preliminary exercise tasks: Celebrity Gossip Magazine

Task: Create a front cover and single page spread - similar to your coursework. The magazine needs to be appropriate to the brief we have been given in terms of content and target audience. 

Length: approximately 350-400 words

Equipment: Smart phone or a school camera (limited numbers available); school computers/home computers Note: you may need to bring in the cable to capture the videos from your phone or use data to upload to Google Drive / iCloud.

Groups: None. You MUST work individually. However, other people can appear in your photos or operate equipment (e.g. camera) as long as they are directed by the candidate submitting the work. You may want to get into groups of two or three to help each other complete this task.

What your magazine needs to include:

Content: 

- A front cover and single page feature for a new celebrity gossip magazine, aimed at an audience demographic of NRS social grades C2DE.

- The double page feature must focus on a celebrity influencer who is launching their new book. - - The book is about making positive lifestyle changes.

- Two pages in total, including at least three original images.

Camerawork:

- You must include at least two unique shots but you will hopefully include much more from a wide variety of shot types (e.g. long shot, medium shot, close-up, extreme close-up, over-the-shoulder shot and either a high or low angle shot.

Features:

Front cover

• Title for the magazine and original masthead design

• Selling line

• Cover price

• Dateline

• Main original cover image

• At least four cover lines.

Single page spread

• Headline, standfirst and subheadings

• Original article for single page feature (approx. 350–400 words) that links to one of the cover lines on the front cover

• Main original image (different from that used on the front cover) plus at least two smaller original images.

Deadlines

Planning and filming: This week's lessons.

Editing and final deadline: Next week.

Specific deadlines: see Google Classroom.


Initial Tasks: planning

Before creating anything in Media you need to plan out exactly what you are going to do. You need to complete the following planning tasks on your blog before you can film anything:

Create a blogpost called 'Coursework preliminary exercise' and produce the following.

1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.

Statement of intent: 100 words explaining what you plan to make.

Example statement of intent [199 words]: 

I plan to produce a two-page spread for a magazine focusing on a celebrity's recent fashion choices and lifestyle. The article will analyse a well-known figure's style evolution, from their early red-carpet appearances to their current, more refined looks.

The first page will feature a large, high-quality photograph of the celebrity in a recent, iconic outfit. The accompanying text will provide a brief introduction and an overview of the celebrity's fashion journey. I'll use a clean, modern font for the headlines and body text to give the spread a sophisticated feel.

The second page will break down specific elements of the celebrity's current style. I'll include a series of smaller photos, each highlighting a different outfit or accessory, such as a handbag or a pair of sunglasses. The text will offer insights into the designer brands they favour, and I'll add some quotes from fashion experts or the celebrity themselves to make the content more engaging. The page will end with a "get the look" section, offering readers affordable alternatives to some of the showcased items. The overall tone will be informative and aspirational, allowing readers to feel connected to the celebrity's world while also providing practical style advice. [199 words]

2) Write an outline for your preliminary exercise on your blog. This needs to include talking points and photo lists. To see how a magazine is presented, and to look at professional examples, check out the following link which gives lot of tips and tricks on how to layout and plan your magazine.

3) Casting: Who will be in your magazine?

4) Plan your locations: Where you will shoot your preliminary exercise? (You can take photos off-site if you wish to do this for homework - this is what we would strongly recommend). Important note: You CANNOT take any students out of any other lessons OR disturb any other lessons in the school. If you wish to take shots in-school then you will need to shoot with Mr Ray supervising or after school with a Media teacher present. 

5) Write your shot list: every shot you plan to film. This needs to be far MORE shots than you will actually use in the final edited version - plan extra angles, close-ups, long shots and more. You can find an example shot list here. This is for a narrative film but the layout will be the same. 

Your planning needs to be completed this week. Good luck! 

Coursework: Preliminary Exercise 2025 - Music Videos

The first aspect of your GCSE Media Studies coursework is a preliminary exercise that introduces the basics of filming and editing.

This is a brilliant opportunity to get to know the technical skills you will need to excel in your coursework. You may even film a production that you can end up using as part of your actual coursework!

Preliminary exercise: Music Video

Your preliminary exercise involves filming and editing a 30-40 second music video - similar to your coursework. The video needs to be appropriate to the music video brief we have been given in terms of content and target audience. 

The video must include at least two different sets/locations, some identifiable narrative content, at least two characters including a definitive protagonist, a variety of camera shots, both diegetic and non-diegetic sound (one of which must be your chosen music), and use of titles/graphics to reinforce the message of the video.

Key filming and editing skills

Watch this great introduction to filmmaking - it covers the basics of the creative process:



Match-on-action

Match on action (or cutting on action) is an editing technique for continuity editing in which one shot cuts to another shot showing the same action of the subject in the first shot.

This creates the impression of continuity - the action creates a 'visual bridge' which is easy for the audience to follow.

Look at this YouTube clip for a basic match on action example: 

Music Video examples

Here's a reminder of some music videos you can use as inspiration for your preliminary exercise:

Little Mix - Little Me:

 

Yungblud - mars 

Grange Hill Cast - Just Say No

Preliminary exercise tasks: Music Video

Task: Create a a 30-40 second music video - similar to your coursework. The video needs to be appropriate to the brief we have been given in terms of content and target audience. 

Length: approximately 30-40 seconds.

Equipment: Smart phone or a school camcorder (limited numbers available). Note: you may need to bring in the cable to capture the videos from your phone or use data to upload to Google Drive / iCloud.

Groups: None. You MUST work individually. However, other people can act in your scene or operate equipment (e.g. camera, sound) as long as they are directed by the candidate submitting the work. You may want to get into groups of two or three to help each other complete this task.

What your music video needs to include

Content: 

- At least two filming locations.

- Some identifiable narrative content.

- At least two ‘characters’, including a protagonist.

Camerawork:

- You must include at least three different shot types but you will hopefully include much more (e.g. long shot, medium shot, close-up, extreme close-up, over-the-shoulder shot and either a high or low angle shot. You also must include both fixed camera shots and camera movement (e.g. handheld, tracking, pan etc.)

Editing:

- You must include match-on-action continuity editing and edit to clearly communicate the meaning of your music video.

Sound: 

- You must include diegetic sound (from within the world of the music video) which will be dialogue and any background sound. You also need to include non-diegetic sound (e.g. music or sound effects) to help communicate your key message in your music video. 

Deadlines

Planning and filming: This week's lessons and start of next week.

Editing and final deadline: Next week.

Specific deadlines: see Google Classroom.


Initial Tasks: planning

Before creating anything in Media you need to plan out exactly what you are going to do. You need to complete the following planning tasks on your blog before you can film anything:

Create a blogpost called 'Coursework preliminary exercise' and produce the following.

1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.

Statement of intent: 100 words explaining what you plan to make.

Example statement of intent [147 words]: 

I plan to make a 30 second advert about a student struggling in school due to tiredness and behaviour issues who is helped by their rehydrating health drink. The beginning of the advert will have a montage editing sequence of different issues that the student is having with a soundtrack that fits a negative overall mood. My character will be in school uniform that is deliberately messed up to help communicate the struggles the student is experiencing.

The middle of the advert will involve the character discovering the product with close-up shots of the product (pack shot) and also the character drinking the product. The advert will then end with the character alert, in perfect uniform and answering a question in class and being successful. The final seconds will have a logo and slogan of the health drink with a voiceover saying the product name and slogan. [147 words]

2) Write a script for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the BBC Writers' Room and click on Script Library. These will not be music video scripts but the layout will be the same.

3) Casting: Who will be in your preliminary exercise music video?

4) Plan your locations: Where you will film your preliminary exercise? (You can film off-site if you wish to do this for homework - this is what we would strongly recommend). Important note: You CANNOT take any students out of any other lessons OR disturb any other lessons in the school. If you wish to film in-school then you will need to film with Mr Ray supervising or after school with a Media teacher present. 

5) Write your shot list: every shot you plan to film. This needs to be far MORE shots than you will actually use in the final edited version - plan extra angles, close-ups, long shots and more. You can find an example shot list here. This is for a narrative film but the layout will be the same. 

Extension task - Storyboard: Draw a 5-frame storyboard mapping out your key shots. Storyboard sheets are available in DF07.

Your planning needs to be completed this week. Good luck! 

Recap: Summer Project 2025 Tasks

Coursework: Summer Project 2025

The summer project is a fantastic opportunity to start planning your music video.

Your summer project contains compulsory and optional elements; everybody will be researching music videos, coming up with a new music video concept and then writing a Statement of Intent first draft. However, if you wish to plan and film your production over the summer while you have time available we would fully support you in this approach.

You can find your coursework brief for 2026 here!

Summer project tasks

Complete the following tasks on a blogpost on your Media blog called 'Summer Project: coursework planning':

1) Research: Music videos

Watch the following music videos and analyse an aspect of media language for each one:

Music video 1: Marshmello x YUNGBLUD x blackbear - Tongue Tied

How is narrative used in this music video to engage the audience?

Music video 2: Years & Years - I Wish I Knew

How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene.

Music video 3: Foals - Hummer

How is editing used in this music video to engage the audience?

Music video 4: Your choice

Select a music video of your choice and analyse an element of it e.g. narrative, camerawork, editing, visual effects etc. If you're not sure which video to use you could watch some of the following:

• Ariana Grande - One Last Time
• Ed Sheeran - Shape of You

You may also want to look a completely different, creative approach to music video - such as these Lego stop motion productions and how they use narrative:

• Johnathan Pushkar - We Could Be Together
• Keep Me Music Video

2) Music video planning 

Plan out the basic details for your music video. What song do you plan to use? Will your video be performance or narrative based (or both)? Complete the following on your blog:

Artist and song you have chosen: 

Plan for music video (narrative/performance etc.): 

Link to brief (one small step to improving your community): 

Actors/performers you plan to use: 

Locations: 

Costume/make-up/props required: 

 

3) Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the two-minute music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production and is worth 10 marks of the overall 60 marks available.

Guidance and minimum requirements can be found in the AQA brief from their NEA Student Booklet.

We also strongly recommend you look at our Statement of Intent questions to consider document too.

Summer project deadline: all tasks above due in the second lesson back in September.


Summer project: optional extensions

Pre-production tasks
Some students have already expressed an interest in filming their music video over the summer break. This makes a huge amount of sense - far more availability of performers, much more time to schedule filming etc. However, if you want to do this, you need to complete the following aspects of pre-production and make sure you have parental permission and that you are staying safe at all times:

Music video treatment
Write a full treatment for your music video - this is effectively the script for your production. You can find an example of a real music video treatment here. 

Shot list
Write a shot list containing EVERY shot you plan to film for your music video AND additional shots to create flexibility when editing. These additional shots are often close-ups, cutaways, alternative angles or similar. I advise using a simple table on Microsoft Word to set out your shot list - you can find an example here for a student film shot list. It makes sense to write your shot list by scene or location rather than a huge list of every shot in the extract in chronological order. You also need to plan FAR more shots than you think you'll need a - a two minute music video could easily have 120+ shots in it. 

Mise-en-scene
What iconography or mise-en-scene are you including to ensure your audience understands the genre and narrative of your music video? Plan your performers, costume, make-up, props, lighting and setting. This can be simply completed using your blog or Microsoft Word - the key aspect is to have planned all the critical details. 

Shooting schedule 
Plan a shooting schedule for your filming over the summer. Include when, where, who is required and what shots you will complete at each time/location. Again, this can be on Word or Excel or you could simply use your blog. The most important thing is that you've planned it!

Non-assessed participants
You will need to provide a written record of all non-assessed participants in your production work. Keep a record of everyone involved - actors, camerawork, sound etc. You will also need a keep a record of any non-original sound you used and note it on the Candidate Record Form. Keep these on your blog for easy reference when submitting your work later this year.

Production: Filming 
Once you have completed your pre-production tasks, you can film as planned. If you are unable to film over the summer, we will have time to film this production in September.

Good luck!

Welcome to GCSE Media Studies Year 2!

This is your new blog home for Year 2 of GCSE Media Studies - welcome!

This is where you'll find everything you need for coursework and exam preparation for this crucial second year of the GCSE Media course.

Good luck and let's earn those top grades! 

Videogames CSP 2: Kim Kardashian Hollywood

Our final Videogames Close-Study Product is another phone/tablet game: Kim Kardashian Hollywood. This is our last CSP - well done on getting to the end of a LOT of content!

Again, this is an in-depth topic so we need to make sure we have studied this product across media language, audience, industry and representation. However, we have already studied Kim Kardashian's use of online media so this will build on that work nicely.

You can find the work we've done on Kardashian already here:

• OSP - Language and Representations
• OSP - Industries and Audiences

Kim Kardashian Hollywood videogame: notes

Language

Gameplay

The gameplay for Kim Kardashian: Hollywood is explained in detail in the app store or Google Play store:

Join KIM KARDASHIAN on a red carpet adventure in Kim Kardashian: Hollywood! Create your own aspiring celebrity and rise to fame and fortune! 

CREATE YOUR OWN STAR and customize your look with hundreds of style options, including Kim Kardashian’s personal picks!

⋆ STAR in a huge interactive adventure as you encounter other celebs, dedicated fans, persistent paparazzi… and even hang out with Kim herself!

⋆ RULE THE RED CARPET as an A-list movie actor, cover model, fashion designer and more – what you do is up to you!

⋆ TAKE OVER L.A. in a virtual world complete with exclusive clubs, upscale boutiques, and luxury homes! Travel to New York City and Miami!

⋆ DATE AND DUMP CELEBS at the best parties and hottest clubs! Flirt and become the next huge celebrity power-couple!

⋆ BRING YOUR FRIENDS ALONG FOR THE RIDE using Game Center and Facebook – help each other rise to fame, compare styles, send gifts, and see who can be the biggest star!

Game trailer:



Gameplay example:



Kim Kardashian: Hollywood - Narrative and objectives

The aim of Kim Kardashian Hollywood is to work your way  up the celebrity scale from Z-List to A-List.  As you play you will interact with a range of real and fictional characters in the United States and around many of the world’s most glamourous and famous locations.  As you progress, there are collectibles and missions that will allow you to develop the status of your customisable character. Your ranking is determined by your position on the Top Stars list in Hollywood. They are sorted into six different lists, Unlisted being the lowest rank to the A-list being the highest rank. You rise up in ranks by gaining fans. The goal of Kim Kardashian: Hollywood is to gain as many fans as possible by doing well on projects, getting attention from Starnews, and dating to get to the A-list.

Characters

Characters are NPCs (Non-Playable Characters) that appear in goals or locations and the storyline as you progress in Kim Kardashian: Hollywood. These exclude NPCs you meet in the game that you can date or network with. These types of contacts are randomly generated according to each individual game.

The characters in Kim Kardashian Hollywood are a mixture of real VIP characters and fictional characters. There are 100s – you can see a few opposite.

In your pursuit of celebrity some of the fictional characters work with you and some actively try to ruin your journey by beating you to A-List.

Settings

There are a range of locations in the game that try to mirror the stereotype of the celebrity lifestyle of an A-lister:

Narrative: special events

Special Events are temporary goal arcs that are available only during Weekend Events in the game. By completing them, players can not only earn Cash Cash, XP XP, Energy Energy and Star Stars, but also Special Event stars.  These regularly happen and keep the game fresh.  It also means established players keep coming back to the game to see what the latest updated events are.

By collecting Special Event stars, players can unlock exclusive rewards and Kustomize items. The Kustomize screen, also known as your wardrobe, is the screen where you can customize your character to your liking. You can purchase tops, dresses, pants, skirts, shoes, hairstyles, facial features, nail colours and fashion accessories like bags, jewellery, and tattoos.

You can change your look whenever you like. The game encourages players to "keep on top of current fashion to maximise your fans!"

Representations

There are some key questions we need to consider regarding representation in Kim Kardashian: Hollywood:

• How are women represented?
• How is celebrity represented?
• How is race/ethnicity represented?

Kim Kardashian: Hollywood contains quite controversial representations of women, celebrity and race/ethnicity.

It has been criticised for offering a representation of women focusing on appearance, modelling and dating as a way to be successful. Similarly, celebrity is represented as something to aspire to even without an obvious talent or ability.

On a more positive note, the game has been praised for its representation of race, ethnicity and sexuality – with the game offering a diverse range of characters.

Audience

Kim Kardashian: Hollywood was incredibly popular. It was been  downloaded over 50 million times and generated $200 million plus.

Why do audiences like it?

One way of understanding why audiences choose certain media texts is Blumler & Katz's Uses and Gratification Theory.

Uses and Gratification Theory states that audiences consume media products/texts for at least one of the following reasons:

1. Diversion, escapism or entertainment – escaping from normal life.
2. Personal relationships – fulfils their need for companionship. This is particularly true of social media products, online gaming and online communities. It can also apply to audiences developing an affection for certain stars or characters.  
3. Personal identity - seeing your own lifestyle, interests or ambitions reflected in a media product; reinforcing your own identity.
4. Surveillance – using media to find out about the world around them.

Which of these apply to Kim Kardashian: Hollywood?

Watch this video of Buzzfeed staff trying to play the game:

Industries

Kim Kardashian: Hollywood was developed by Glu Mobile, a highly successful mobile game developer and publisher. It was released in June 2014 and was marketed heavily using the Kim Kardashian brand.

With social media promotion, the game quickly shot to the top of download lists and iTunes app store charts.

Media convergence

The game design means that there is a great deal of media convergence.  Media convergence is the merging of different media texts. How does Kim Kardashian Hollywood involve media convergence?

The game: TV Show and social media channels are referenced in game.  Player encouraged to engage online and gain bonus items for sharing on Facebook etc.

Social media: Game appears on Kim’s actual social media platforms. Also, need to tweet in game.

TV Show: Game appears on Keeping Up with the Kardashians episodes.  TV Show is also referenced in game.

Marketing and promotion

Watch this TV advert for the game:



Glu: monetising Kim Kardashian: Hollywood

The game is free to download but makes huge amounts of money from in-app purchases and subscriptions. Players need to buy energy to complete tasks (or wait 30 minutes for energy to replenish). They can also buy subscriptions:

• Gold: 49.99 USD / month (or local equivalent)
• Silver: 19.99 USD / month (or local equivalent)
• Bronze: 4.99 USD / month (or local equivalent)

Small print

Due to the addictive nature of the game and the potential to spend huge amounts of money on in-app purchases, the developers place warnings in the app store before purchase:

PLEASE NOTE: - This game is free to play, but you can choose to pay real money for some extra items, which will charge your iTunes account. You can disable in-app purchasing by adjusting your device settings. - This game is not intended for children. - Please buy carefully. - Advertising appears in this game. - This game may permit users to interact with one another (e.g., chat rooms, player to player chat, messaging) depending on the availability of these features. Linking to social networking sites are not intended for persons in violation of the applicable rules of such social networking sites.

Kim Kardashian: Hollywood CSP - blog tasks

Create a blogpost called 'Kim Kardashian Hollywood CSP case study' and complete all the following questions under the subheadings Language, Representation, Industries and Audience.

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

3) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?

4) What characters can you play as? What characters appear in the game?

5) What activities does your character get up to in the game? 

Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

2) What representations of race, ethnicity or sexuality can be found in the game?

3) How does the game both reinforce and subvert stereotypes in the media?

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

3) Why is the game so addictive for audiences?

Read this article by James Liu in Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

5) What does James Liu suggest is the reason players keep coming back to the game?


Industries

1) How much did Kim Kardashian: Hollywood cost to download?

2) How did the game make money?

3) What subscriptions were available in Kim Kardashian: Hollywood?

4) How was Kim Kardashian: Hollywood marketed and promoted?

5) How does Kim Kardashian: Hollywood use media convergence and synergy to cross-promote both the game and the wider Kardashian brand? You might want to look back at your work on Kardashian and Rashford for the OSP topic here.


Grade 8/9 extension tasks: reading and response

Read this Independent article on the Kardashians and celebrity culture. Why does the academic Dr Meredith Jones think the Kardashians are important to study?

Read this Stylecaster article on 5 things we learned playing Kim Kardashian: Hollywood. How does the game encourage players so spend real money on in-app purchases?

Read this article on Glu Mobile, the game developer behind Kim Kardashian: Hollywood. What does the article say about targeting female gamers and using celebrity to sell the game?

Read this Guardian article on a Kardashian controversy regarding promoting products on Instagram. Why do some people regard Kardashian as a "toxic influence"? 

Complete for homework: due date on Google Classroom.