You will be receiving feedback from your teacher for your Statement of Intent this week.
This is a very important opportunity to reflect on your coursework project so far and make any critical changes to your plans. AQA recommend revising your Statement of Intent at this stage before final filming and editing so make the most of this opportunity!
Whenever you receive blog feedback (on paper or via email) you must do the following:
Create a NEW blogpost in your Media blog called 'Statement of Intent feedback and Learner Response'. Then, work through the following tasks.
1) Read your feedback carefully and then write a summary of it in your own words using WWW / EBI.
2) Do you need to make any changes to your narrative? Why?
3) How can you improve the use of media terminology in your Statement of Intent?
4) Representation and stereotyping was a weakness in some drafts. How will you address the key concept of representation in your next draft?
5) Finally, think about audience. Why would the target audience (14-18 year olds) enjoy your advert?
Once you have posted this on your blog, you can start re-drafting your Statement of Intent on Microsoft Word. Good luck!
Monday 7 October 2019
Thursday 3 October 2019
Coursework: Mise-en-scene planning
Now that we have developed a script for our TV advert, we need to plan the mise-en-scene.
This behind-the-scenes video into how a low-budget perfume advert was produced may give you some great ideas for creative use of mise-en-scene:
Blog task: Mise-en-scene planning
Create a blogpost planning everything that will appear in front of the camera in your TV advert. Remember CLAMPS: Costume, Lighting, Actors (cast, placement and movement), Make-up, Props, Setting.
The following suggestions should help you:
Costume
What will your characters wear? What is the costume supposed to communicate to the audience? (E.g. a school uniform quickly and easily tells the audience that the character is high-school age etc.)
Lighting
How will you light your scene? Is it day or night? Interior or exterior? If outside, can you use streetlights, shadows, reflected sunlight or other creative techniques to achieve the lighting style you want? If inside, experiment with blinds up and down, room lights on and off etc. The lighting is vital to create the right atmosphere for your advert and brand.
Actors
The first thing you need to plan is your cast - who will be in your production and which character will they play? Try and cast people who are reasonably similar to the character they are playing (both in age and personality). Next, plan their placement and movement in key scenes from your script. Have you planned plenty of close-ups so the audience can 'get to know' the character in the short running time of the advert?
Make-up
Plan any make-up you require - this may be very important in creating the right aspirational lifestyle for your chosen brand.
Props
What props will you require? Think about your narrative, brand and target audience.
Setting
This should already be largely planned using your script. However, now is the time to specify exact locations. Try and take pictures of locations or use Google Maps and Google Earth if you're using locations outside of school (this is strongly recommended - AQA don't seem like productions that are shot in school).
Here's an example of planning locations for a music video using images and notes:
Your mise-en-scene planning should all be on ONE blogpost and is due next lesson.
Complete for homework: due next lesson.
Remember, mise-en-scene is a French term meaning, ‘what is in the scene’ or, literally, 'putting on stage'. It refers to everything you see within the frame in film and television.
The mise-en-scene sets the mood of the advert.
We use the mnemonic CLAMPS to remember mise-en-scene:
We use the mnemonic CLAMPS to remember mise-en-scene:
- Costume
- Lighting
- Actor placement and movement
- Make-up
- Props
- Setting
This behind-the-scenes video into how a low-budget perfume advert was produced may give you some great ideas for creative use of mise-en-scene:
Blog task: Mise-en-scene planning
Create a blogpost planning everything that will appear in front of the camera in your TV advert. Remember CLAMPS: Costume, Lighting, Actors (cast, placement and movement), Make-up, Props, Setting.
The following suggestions should help you:
Costume
What will your characters wear? What is the costume supposed to communicate to the audience? (E.g. a school uniform quickly and easily tells the audience that the character is high-school age etc.)
Lighting
How will you light your scene? Is it day or night? Interior or exterior? If outside, can you use streetlights, shadows, reflected sunlight or other creative techniques to achieve the lighting style you want? If inside, experiment with blinds up and down, room lights on and off etc. The lighting is vital to create the right atmosphere for your advert and brand.
Actors
The first thing you need to plan is your cast - who will be in your production and which character will they play? Try and cast people who are reasonably similar to the character they are playing (both in age and personality). Next, plan their placement and movement in key scenes from your script. Have you planned plenty of close-ups so the audience can 'get to know' the character in the short running time of the advert?
Make-up
Plan any make-up you require - this may be very important in creating the right aspirational lifestyle for your chosen brand.
Props
What props will you require? Think about your narrative, brand and target audience.
Setting
This should already be largely planned using your script. However, now is the time to specify exact locations. Try and take pictures of locations or use Google Maps and Google Earth if you're using locations outside of school (this is strongly recommended - AQA don't seem like productions that are shot in school).
Here's an example of planning locations for a music video using images and notes:
Your mise-en-scene planning should all be on ONE blogpost and is due next lesson.
Complete for homework: due next lesson.
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